10 Qualities to Look for in an Exceptional IT Copywriter

Marketing IT products and services isn’t like selling fashion or food. It’s a niche world with specific audiences, technical jargon, and complex solutions. That’s why you need a skilled IT copywriter who truly understands both technology and marketing. Here’s what to look for.

1. Solid Background in IT

The best IT copywriters have hands-on experience or deep exposure to the tech industry. This means less time explaining your product and more time creating copy that speaks to your target audience. If they "get" your world, your customers will too.

2. Technical Writing + Creative Copy Skills

Great technical copywriters can bridge the gap between complex systems and everyday benefits. Look for someone who can simplify without dumbing things down—and who knows how to make your message engaging. Ask for samples and check for both clarity and creativity.

3. A Strong Learning Mindset

IT moves fast. A good IT copywriter should be a fast learner with the ability to research and retain complex information. While formal education isn’t everything, tertiary education in communication, technology, or marketing shows discipline and adaptability.

4. Business or Management Insight

Decision-makers are often your audience. A writer who understands the mindset of CTOs, product managers, and executives can tailor content that speaks directly to their priorities—efficiency, ROI, security, and productivity.

5. Real Marketing Experience

It’s not just about writing—it’s about selling. IT copywriters with a marketing background understand positioning, lead funnels, messaging strategies, and how to turn features into compelling value propositions.

6. Powerful Testimonials

Don’t just take their word for it—check what past clients have said. Read testimonials closely to ensure they’re relevant to your project type (e.g., SaaS, cybersecurity, B2B services) and reflect the outcomes you want.

7. Relevant IT Writing Samples

Always ask for writing samples in your niche. Do they sound informed and persuasive? Are the benefits clear? Was the copywriter the lead author? Ask follow-up questions to understand their exact role.

8. Benefits-Oriented Thinking

Your potential clients care less about what your product is, and more about how it helps them. Look for a copywriter who can dig into your product and pull out real, relatable benefits that make your solution irresistible.

9. Strategic Contribution

An exceptional IT copywriter brings ideas, not just words. Whether it’s campaign strategy, SEO structure, email flows, or improving your brand voice, they should offer more than just polished paragraphs.

10. The Basics – But Better

Contracts. Timelines. SEO know-how. Clear communication. Your copywriter should tick all these boxes. Ask for a clear scope of work, turnaround times, revision policy, and if SEO is a goal—make sure they know how to write for both Google and humans.

Conclusion: Choose a Specialist, Not Just a Writer

Gone are the days of generic copywriters trying to wing it in complex industries. Today, IT copywriters are niche specialists—fluent in tech and adept in marketing. Take your time to ask the right questions, and you’ll find someone who’s more than a wordsmith—they’re a partner in your growth.